quinta-feira, 6 de maio de 2010

Television is a drug

"The nearest analogy to the addictive power of television and the transformation of values that is wrought in the life of the heavy user is probably heroin. Heroin flattens the image; with heroin, things are neither hot nor cold; the junkie looks out at the world certain that whatever it is, it does not matter. The illusion of knowing and of control that heroin engenders is analogous to the unconscious assumption of the television consumer that what is seen is "real" somewhere in the world. In fact, what is seen are the cosmetically enhanced surfaces of products. Television, while chemically non-invasive, nevertheless is every bit as addicting and physiologically damaging as any other drug
Not unlike drugs or alcohol, the television experience allows the participant to blot out the real world and enter into a pleasurable and passive mental state. The worries and anxieties of reality arc as effectively deferred by becoming absorbed in a television program as by going on a "trip" induced by drugs or alcohol. And just as alcoholics are only vaguely aware of their addiction, feeling that they control their drinking more than they really do ... people similarly overestimate their control over television watching. ... Finally it is the adverse effect of television viewing on the lives of so many people that defines it as a serious addiction. The television habit distorts the sense of time. It renders other experiences vague and curiously unreal while taking on a greater reality for itself. It weakens relationships by reducing ; and sometimes eliminating normal opportunities for talking, for communicating."
[Excerpt from Food of the Gods]

And here's how the trip is:

Television is a drug. from Beth Fulton on Vimeo.

Um comentário:

Rafa Louzada disse...

GREAT JOB!!!! As far the illustration as the video.